Local 3rd party design agency First Rol



Combining line drawings with copy and photographs

This commission was to Design 2 x A4 advertisements for our client from concepts through all client revisions to the design and preparation of final artwork. The client supplied the inset shot, the logo, copy and the illustration of the blind.
One of the best ways to sell a product is to show how it's used and its benefits. The inset shot was perfect, a smiling product user, benefitting from something but not quite clear enough. Using this shot by itself would not put the idea across.
The essence of the product is that it stops glare. OK, make the word 'glare' difficult (but not impossible) to read then lead the eye to the product to give some relief.